Workshop: Digital Analytics for Marketers
Introducing an accessible approach to measuring, analyzing and optimizing digital marketing activity.
Learn to apply proven marketing theories to real world examples. Unlock the power of data to enhance decision making and campaign planning. This workshop has been designed so a difficult topic is now simple, straightforward and easy to grasp.
WORKSHOP COVERS:
Through an engaging and hands-on approach, we’ll cover:
LEARN TO:
Apply a metrics framework to any digital campaign
Uncover hidden consumer insights and utilize them to effectively communicate with your consumers
Read and interpret key reports in Google Analytics
Apply analytics within the planning process
Accurately attribute conversions in a multi-channel campaign
Understand digital data sources
MODULES:
Defining a marketing analytics framework
Reporting on metrics
Matching strategic and tactical goals to metrics
Finding and developing the right data
Online data sources and their limitations
Campaign flow and media attribution
Potential campaign flows and response tracking
Media attribution in a multi-channel world
Driving conversions through effective targeting
Cross-channel integration and targeting matrix