SOLSTICE.US

Overview

Solstice is a Boston-based company that went through Techstars, and discovered my work through a Techstars forum. The founder, Steph reached out to me as they were looking to enhance their marketing efforts. After raising a round of funding, I initially did remote consulting with someone who was handling their marketing efforts part-time. We identified some gaps and opportunities, and after 14 weeks, I flew out to their headquarters in Boston, along with another consultant that I had sourced, to do a complete assessment of their marketing efforts, to interview potential hires for senior-level and entry-level staff, and to create a comprehensive marketing plan as they launched a software component to their existing marketing efforts.

My responsibilities included management consulting of all senior leadership towards increasing brand recognition and brand awareness, as well as identifying opportunities within evergreen and modular content design. Based on their marketing, based on their product design, they needed both modular and evergreen content, meaning that they could create some outreach that would exist on their website and endure for the life of the company, as well as sectional, or as I call it, modular content, that is directly based on the locale for which they are targeting in a specific time frame. All three of the founders of Solstice worked on Obama's 2012 campaign, and their marketing efforts based on their product design required a similar type of outreach, so we leveraged their expertise and my experience to create a systematic design of outreach to ensure that proper markets were contacted, information could be requested easily, and the product rollout could be successful with minimal wasted spend.