Workshop: SEO Essentials
Find out how SEO drives new customers and better customer engagement.
Score page rankings, better click-throughs, utilize research tools and foster great external links with an effective SEO strategy. Discover what simple techniques can do when applied to your website structure.
WORKSHOP COVERS:
In this workshop, you’ll engage in discussions, use theoretical exercises and absorb presentations as we cover keyword searches for research and selection; developing, measuring and managing SEO; matching content to the customer journey and social media. Finally, we’ll touch on delivering a great customer experience through your online assets and website structure and explore the importance of linking and authority.
LEARN TO:
Increase the rate of click-throughs and page rankings
Improve SEO success through content
Effectively utilize on-page and off-page tactics to improve SEO
Operate keyword research
Build useful external links
MODULES:
Module 1: SEO Overview
Module 2: Keyword Research Tools
Module 3: Content
Module 4: Website Structure
Module 5: External Links