PREMIER TALENT PARTNERS

Overview

Premier Talent Partners is a well-established, family-run company out of Palo Alto, with several locations across Southern California and New York. They hired a firm that I worked for, Staffing Nerd, to review and analyze marketing practices, including advertising, content management, and overall data management. They had invested significantly in platforms such as Yelp, LinkedIn, Google Advertising, as well as many job board advertising sites, and we're looking to ensure that they had a profitable utilization of these tools. Staffing Nerd was able to assess many errors that existed on their website, improve visibility of their existing content, and expand with a five-year plan for content utilization to maximize visibility on search engines for many terms that were directly relevant to job seekers and employers alike. My responsibility included weekly reporting of key metrics, such as search engine impression share, leads generated, and overall search engine health.

I was responsible also for generating dozens of pieces of content and restructuring the website to ensure that both employers and job seekers were able to find the well of information that we were creating, as well as to access it in a manner that benefited both the end user, as well as Premier Talent Partners for remarketing efforts. The tools I used included Google Analytics, Google Search Console, Hootsuite, as well as advertising platforms, including, but not limited to Reddit, Quora, Yelp and LinkedIn.