Facebook Retargeting
That's right—you use Facebook retargeting ads. Retargeting is a form of online advertising that brings back website visitors who haven't converted on their first visit to an online store. When a person visits your online shop, a ”cookie” is placed on their browser. ... Facebook is a great channel for retargeting.
5 Simple Steps to Create a Facebook Retargeting Campaign
Log in to your Facebook Ads Manager and select Audiences. ...
Click on Create Audience and select Custom Audiences. ...
Select Website Traffic. ...
Select your target audience from the dropdown menu. ...
Get your pixel code and place it on your website.
Cost
If you're measuring cost per click (CPC) Facebook advertising costs on average about $0.27 per click. If you're measuring cost per thousand impressions (CPM), Facebook advertising costs about $7.19 CPM (Hootsuite).
Stats
The average click-through rate (CTR) for display ads is 0.07%, however the average CTR for retargeted ads is around 0.7%, which proves that retargeted customers are much more likely to click on an ad than those who have never previously interacted with the business.
How to stop
To opt out of Facebook showing you targeted ads from other sites, or from seeing Facebook's ads on other sites, open your Facebook page and click “settings,” and then “ads.” Then click on the “ads based on my use of websites and apps” setting and press the “choose setting” button and select “off.”