Workshop: Digital Marketing Foundations
Broaden your skill set and develop a foundational knowledge of the digital landscape, data, content and customer experience.
During this workshop you’ll be provided with an outline of the core foundations and principles of digital marketing. Explore the role of data and content and how this can shape customer experience.
WORKSHOP COVERS:
Through engaging content, you’ll explore the following modules:
LEARN TO:
Understand the current digital landscape for both brands and consumers
Define customer centricity and its importance in achieving outstanding customer experience
Identify the steps in creating an effective digital strategy
Identify the role and importance of data
MODULES:
Module 1: Digital Landscape
Module 2: Digital Strategy
Module 3: Customer Experience
Module 4: Content Creation and Planning
Module 5: Data Foundation and Planning
Module 6: Data Analytics