Workshop: Conversion Rate Optimization
Harness the power of conversion and learn how to optimize your site to achieve your online objectives.
This powerful workshop will teach you the fundamentals of how to turn your hard-earned website visitors into leads and sales. Applying the insights you’ll get will help you improve your conversion rates leading to increased online revenue and lead generation. If you want to know more about the fast-growing marketing discipline of conversion rate optimization, this is the best workshop for you to dip your toe in the water and get started.
LEARN TO:
Set objectives for your site and assess how your objectives are being met
Analyze and interpret your website’s statistics and visitor behavior
Off the right information in the best way to keep visitors intrigued
Place the right ‘calls to action’ - detect and fix revenue leaks on your website
Create a site structure that is clear and helps visitors make a decision
MODULES:
How to turn visitors into customers
Interpreting site statistics into insights
Google Analytics and other research tools
Presenting your value proposition in the best possible way
Site structure, design and practical tools
Effective website copy and ongoing engagement
Ongoing testing to maximize site potential
Live optimization